000 00881nam a2200289Ia 4500
001 182674
003 BIBL
005 20160527190232.0
008 840906s1984 enka b 00110 eng
010 _a 84210502
020 _a0091559715 (pbk.)
020 _a0091559707 (hard)
049 _aBUCG
050 0 _aHF5827
_b.B76 1984
082 0 _a659.1/068/1
_219
092 _a659.11
_bB863s4
100 1 0 _aBroadbent, Simon.
_2Local
_965589
245 1 0 _aSpending advertising money.
250 _a4th ed.
_bSimon Broadbent and Brian Jacobs.
260 0 _aLondon
_bBusiness Books
_c1984.
300 _a424 p.
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising media planning
_2Local
_949506
650 0 _aAdvertising
_xResearch.
_2LEMB
_947734
650 0 _aAdvertising
_xCosts.
_2LEMB
_947734
700 1 0 _aJacobs, Brian.
_2Local
_9116593
999 _c140006
_d140006