000 01233nam a2200277Ia 4500
001 182551
003 BIBL
005 20160527190219.0
008 760921s1977 nyua 00010 eng
010 _a 76045818
020 _a0471019240
049 _aBUCG
050 0 _aHF5438.25
_b.C74 1977
082 _a658.85
092 _a658.85
_bC932e
100 1 0 _aCrissy, William Joseph Eliot.
_2Local
_982217
245 1 0 _aEffective selling
_ba short course for professionals
_cW.J.E. Crissy, Isabella C.M. Cunningham, and William H. Cunningham.
260 0 _aNew York
_bWiley
_c[1977]
300 _a1 case (7 v.)
_bill.
490 0 _aWiley professional development programs
_2Local
_9189092
500 _aTitle from case.
505 0 _a1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits.
650 0 _aSelling
_2Local
_9167771
700 1 0 _aCunningham, Isabella C. M.
_ejoint author.
_2Local
_983220
700 1 0 _aCunningham, William Hughes.
_ejoint author.
_2Local
_983232
999 _c139912
_d139912