| 000 | 00764nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 182545 | ||
| 003 | BIBL | ||
| 005 | 20160527190218.0 | ||
| 008 | 860123s1986 maua b 00110 eng | ||
| 010 | _a 85045039 | ||
| 020 | _a0669111422 (alk. paper) | ||
| 049 | _aBUCG | ||
| 050 | 0 |
_aHF5823 _b.J718 1986 |
|
| 082 | 0 |
_a658.8/343 _219 |
|
| 092 |
_a658.834 _bJ77w |
||
| 100 | 1 | 0 |
_aJones, John Philip. _2Local _9118030 |
| 245 | 1 | 0 |
_aWhat's in a name? _badvertising and the concept of brands _cJohn Philip Jones ; foreword by Don Johnston. |
| 260 | 0 |
_aLexington, Mass. _bLexington Books _cc1986. |
|
| 300 |
_axxii, 292 p. _bill. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 650 | 0 |
_aBrand name products _2Local _964903 |
|
| 999 |
_c139906 _d139906 |
||