| 000 | 00882nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 182521 | ||
| 003 | BIBL | ||
| 005 | 20160527190216.0 | ||
| 008 | 841120s1985 nyua b 00110 eng | ||
| 010 | _a 84026983 | ||
| 020 | _a0471812625 | ||
| 049 | _aBUCG | ||
| 050 | 0 |
_aHF5415.123 _b.H35 1985 |
|
| 082 | 0 |
_a658.8/02 _219 |
|
| 092 |
_a658.802 _bH168d |
||
| 100 | 1 | 0 |
_aHaley, Russell I. _2Local _9107517 |
| 245 | 1 | 0 |
_aDeveloping effective communications strategy _ba benefit segmentation approach _cRussell I. Haley. |
| 260 | 0 |
_aNew York _bWiley _c1985. |
|
| 300 |
_axii, 510 p. _bill. |
||
| 490 | 0 |
_aRonald series on marketing management _x0275-875X _2Local _9161841 |
|
| 500 | _a"A Ronald Press publication." | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing _2Local _978740 |
|
| 650 | 0 |
_aMarket segmentation _2Local _9131162 |
|
| 999 |
_c139883 _d139883 |
||