000 00733nam a2200253Ia 4500
001 182464
003 BIBL
005 20160527190210.0
008 860108s1986 nyua b 00110 eng
010 _a 86000576
020 _a0029191807
020 _a0029190908 (pbk.)
049 _aBUCG
050 0 _aHF5415
_b.L482 1986
082 0 _a658.8
_219
092 _a658.8
_bL666m
100 1 0 _aLevitt, Theodore
_2Local
_9125367
245 1 4 _aThe marketing imagination
_cTheodore Levitt.
250 _aNew, expanded ed.
260 0 _aNew York
_bFree Press
_aLondon
_bCollier Macmillan
_cc1986.
300 _axxv, 238 p.
_bill.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_2Local
_9131165
999 _c139831
_d139831