| 000 | 00785nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 182461 | ||
| 003 | BIBL | ||
| 005 | 20160527190209.0 | ||
| 008 | 830720s1984 nyua b 00110 eng | ||
| 010 | _a 83048681 | ||
| 020 | _a0029037204 | ||
| 049 | _aBUCG | ||
| 050 | 0 |
_aHF5415.13 _b.B597 1984 |
|
| 082 | 0 |
_a658.8 _219 |
|
| 092 |
_a658.8 _bB719m |
||
| 100 | 1 | 0 |
_aBonoma, Thomas V. _2Local _963904 |
| 245 | 1 | 0 |
_aManaging marketing _btext, cases, and readings _cThomas V. Bonoma. |
| 260 | 0 |
_aNew York _bFree Press _aLondon _bCollier Macmillan _cc1984. |
|
| 300 |
_axxii, 522 p. _bill. _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 513-515) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. _2Local _9131165 |
|
| 999 |
_c139828 _d139828 |
||