000 01023nam a2200325Ia 4500
001 179244
003 BIBL
005 20230109203053.0
008 870921e1993 nyua frb 00110 eng
020 _a0070387672
_cDonación
040 _aEVLG
_bspa
_erda
_cost
049 _aBUCG
050 0 _aHF5415.3
_b.L68 1993
082 0 _a658.8/34
_219
092 0 _222
_a658.834
_bL8867c4
100 1 0 _aLoudon, David L.
_9128158
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon, Albert J. Della Bitta.
250 _a4th ed.
260 0 _aNew York :
_bMcGraw-Hill,
_cc1993.
300 _axxiii, 788 p. :
_bill. (some col.) ;
_c26 cm.
336 _2rdacontent
_btxt
337 _2rdamedia
_bn
338 _2rdacarrier
_bnc
490 0 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographies and index.
650 0 _aConsumer behavior
_2Local
_979972
650 0 _aConsumer behavior
_xCase studies.
_2Local
_979972
700 1 0 _aDella Bitta, Albert J.
_985349
942 _2lcc
_c29
999 _c137459
_d137459