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| 001 | 176380 | ||
| 003 | BIBL | ||
| 005 | 20160527185324.0 | ||
| 008 | 720215s1968 mx b 00010 spa | ||
| 100 | 1 | 0 |
_aZaltman, Gerald, _2Local _9191691 |
| 245 | 1 | 3 |
_aLa mercadotecnia _bcontribuciones de las ciencias de la conducta _cGerald Zaltman. |
| 260 |
_aMéxico _bHerrero Hermanos _c1968. |
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| 300 | _a181 p. | ||
| 490 | 0 |
_aHarbrace de negocios y economía _2Local _9108127 |
|
| 504 | _aBibliographical footnotes. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
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_c135875 _d135875 |
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