| 000 | 00800nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 176359 | ||
| 003 | BIBL | ||
| 005 | 20160527185323.0 | ||
| 008 | 880316s1989 ilua b 001 0 eng | ||
| 010 | _a 88010302 | ||
| 020 | _a0256065195 | ||
| 035 | _a(OCoLC)17803735 | ||
| 049 | _bev gb mb | ||
| 050 | 0 | 0 |
_aHF 5821 _b.B62 1989 |
| 100 | 1 |
_aBovée, Courtland L. _2Local _964515 |
|
| 245 | 1 | 0 |
_aContemporary advertising _cCourtland L. Bovée, William F. Arens. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, Ill. _bIrwin _c1989. |
||
| 300 |
_axxv, 662 p. _bill. (some col.) |
||
| 490 | 4 |
_aThe Irwin series in marketing _2Local _9178659 |
|
| 500 | _aIncludes index. | ||
| 504 | _aBibliography : p. 1-9 (3rd group) | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
|
| 700 | 1 | 0 |
_aArens, William F. _2Local _954247 |
| 999 |
_c135857 _d135857 |
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