000 00782nam a2200253Ia 4500
001 176098
003 BIBL
005 20160527185304.0
008 850122s1987 ilua b 00010 eng
010 _z9301508
020 _a0256122121
050 0 _aHF5415.135
_b.C72 1987
082 0 _a658.8/02
_219
100 1 0 _aCravens, David W.
_2Local
_981851
245 1 0 _aStrategic marketing
_cDavid W. Cravens
250 _a2nd ed.
260 0 _aHomewood, Illnois
_bIrwin
_c1987.
300 _axvii, 679 p.
_bill.
490 4 _aThe Irwin series in marketing
_2Local
_9178659
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xDecision making.
_2Local
_9131165
650 0 _aMarketing
_xManagement.
_2Local
_9131165
700 1 0 _aLamb, Charles W., Jr.
_2Local
_9122633
999 _c135700
_d135700