000 00787nam a2200265Ia 4500
001 175797
003 BIBL
005 20160527185248.0
008 940301s1989 mx bs 00110 spa
010 _afel01000274
020 _a0070609438
049 _aCAGC
050 0 _aHF5415
_b.S745 1989
082 _a658.8
092 _a658.8
_bS784f
100 1 0 _aStanton, William J.
_2Local
_9173830
245 1 0 _aFundamentos de mercadotecnia
_cWilliam J. Stanton ; traducción de Armando Sánchez Pérez [y otros].
250 _a4th ed.
260 0 _aMéxico
_bMcGraw Hill
_c1989.
300 _a7329 p.
500 _aTranslation of : Fundamentals of marketing.
500 _aIncludes index.
650 0 _aMarketing
_2Local
_9131165
650 0 _aMarketing
_xCases studies
_2Local
_9131165
999 _c135589
_d135589