000 00813nam a2200265Ia 4500
001 175744
003 BIBL
005 20160527185244.0
008 850913s1988 ilua b 00110 eng
010 _z8782171
020 _a0256060096
050 0 _aHF5415
_b.M223 1988
082 0 _a658.8
_219
092 _a658.8
_bM123e3
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_2Local
_9133430
245 1 0 _aEssentials of marketing
_cE. Jerome McCarthy, William D. Perreault, Jr.
250 _a4th. ed.
260 0 _aHomewood, Ill.
_bR.D. Irwin
_c1988.
300 _axvi, 512 p.
_bill.
490 4 _aThe Irwin series in marketing
_2Local
_9178659
500 _aIncludes indexes.
504 _aBibliography : p. 555-567.
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aPerreault, William D.
_2Local
_9149871
999 _c135562
_d135562