| 000 | 00785nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 175679 | ||
| 003 | BIBL | ||
| 005 | 20160527185241.0 | ||
| 008 | 881209s1980 mx 000 0 spa d | ||
| 020 | _a9681310241 | ||
| 040 |
_aPBR _cPBR |
||
| 049 | _aPUXA | ||
| 050 |
_aHF5415.13 _b.K6418 1980 |
||
| 100 | 1 |
_aKotler, Philip, _2LEMB _93674 |
|
| 240 | 1 | 0 | _aMarketing management : analysis, planning, and control. |
| 245 | 1 | 0 |
_aDirección de mercadotecnia _banálisis, planeación y control _cPhilip Kotler. |
| 250 | _a2. ed. | ||
| 260 |
_aMéxico, D.F. _bEditorial Diana _cc1980 |
||
| 300 |
_a1101 p. _bill. |
||
| 500 | _aTranslation of : Marketing management : analysis, planning and control. | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 999 |
_c135533 _d135533 |
||