000 00721nam a2200217Ia 4500
001 175575
003 BIBL
005 20160527185230.0
008 901031s1982 nyu b 00110 eng
010 _z818236
020 _z0700489203
050 0 0 _aHF5415.13
_b.G84 1982
100 1 0 _aGuiltinan, Joseph P.
_2Local
_9106708
245 1 0 _aMarketing management
_bstrategies and programs
_cJoseph P. Guiltinan, Gordon W. Paul.
260 0 _aNew York
_bMcGraw-Hill
_c1982.
300 _axvi, 412 p.
_bill.
490 0 _aMcGraw-Hill series in marketing
_2Local
_9133871
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
700 1 0 _aPaul, Gordon W.,
_2Local
_9148380
999 _c135434
_d135434