000 00592nam a2200181Ia 4500
001 168573
003 BIBL
005 20160527184353.0
008 850730s1993 maua b 00110 eng
100 1 0 _aPride, William M.
_2Local
_9153760
245 1 0 _aMarketing
_bbasic concepts and decisions
_cWilliam M. Pride, O.C. Ferrell.
250 _a8. ed.
260 0 _aBoston
_bHoughton Mifflin
_cc1993.
300 _axxvii, 817 p.
_bill. (some col.)
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aFerrell, O. C.
_2Local
_996014
999 _c133525
_d133525