000 00804nam a2200229Ia 4500
001 167613
003 BIBL
005 20160527184257.0
008 860702s1994 nyua b 00110 eng
010 _a 93028550
082 0 _a658.8
_219
100 1 0 _aStanton, William J.
_2Local
_9173830
245 1 0 _aFundamentals of marketing
_cWilliam J. Stanton, Michael J. Etzel and Bruce J. Walker.
250 _a10 th ed.
260 0 _aNew York
_bMcGraw-Hill
_c1994.
300 _axxviii, 697 p.
_bill. (some col.)
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
_2Local
_9133871
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_2Local
_9131165
700 1 0 _aEtzel, Michael J.,
_ejoint author.
_2Local
_993579
700 1 0 _aWalker, Bruce J.
_ejoint author.
_2Local
_9186762
999 _c133175
_d133175