000 00834nam a2200265Ia 4500
001 167539
003 BIBL
005 20160527184255.0
008 930330s1994 ilua b 001 0 eng
010 _a 93010645 //r94
020 _a0256116237 (recycled paper)
035 _a(OCoLC)27974499
040 _aDLC
_cDLC
049 _aPUXA
050 0 0 _aHF5415.15
_b.L44 1994
082 0 0 _a658.5/6
_220
100 1 _aLehmann, Donald R.
_2Local
_9124616
245 1 0 _aProduct management
_cDonald R. Lehmann, Russell S. Winer.
260 _aBurr Ridge, Ill.
_bIrwin
_cc1994.
300 _axxiii, 437 p.
_bill.
_c25 cm.
490 4 _aThe Irwin series in marketing
_2Local
_9178659
504 _aIncludes bibliographical references and indexes.
650 0 _aProduct management
_2Local
_9154120
700 1 0 _aWiner, Russell S.
_2Local
_9189723
999 _c133153
_d133153