| 000 | 00998nam a2200325Ia 4500 | ||
|---|---|---|---|
| 001 | 167538 | ||
| 003 | BIBL | ||
| 005 | 20160527184254.0 | ||
| 008 | 930511s1994 nyu b 001 0 eng | ||
| 010 | _a 93022754 | ||
| 015 | _aGB94-18381 | ||
| 020 |
_a0070489718 (alk. paper) _c48.95 |
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| 020 | _a0071133224 : | ||
| 035 | _a(OCoLC)28221407 | ||
| 040 |
_aDLC _cDLC _dOCL _dTXH _dUKM |
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| 049 | _aPUXA | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.G84 1994 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aGuiltinan, Joseph P. _2Local _9106708 |
|
| 245 | 1 | 0 |
_aMarketing management _bstrategies and programs _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c1994. |
||
| 263 | _a9310 | ||
| 300 |
_axvi, 480 p. _bill. _c24 cm. |
||
| 490 | 0 |
_aMcGraw-Hill series in marketing _2Local _9133871 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 653 | 0 | _aMarketing | |
| 700 | 1 | 0 |
_aPaul, Gordon P. _2Local _9148379 |
| 999 |
_c133152 _d133152 |
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