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| 001 | 167524 | ||
| 003 | BIBL | ||
| 005 | 20160527184251.0 | ||
| 008 | 930806s1993 nyua 00110 eng | ||
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| 020 | _a0024219320 | ||
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_aHF5415.2 _b.T83 1993 |
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| 092 | _a658.83 T918m6 | ||
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_aTull, Donald S., _2Local _9181919 |
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_aMarketing research _bmeasurement and method : a text with cases _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York _bMacmillan _aToronto _bMaxwell Macmillan Canada _aNew York _bMaxwell Macmillan International _cc1993. |
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| 300 |
_axviii, 863, [45] p. _bill. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
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_aMarketing research _2Local _9131175 |
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_aMarketing research _xCase studies. _2Local _9131175 |
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_aHawkins, Del I. _2Local _9108947 |
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