| 000 | 00645nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | 161067 | ||
| 003 | BIBL | ||
| 005 | 20160527183430.0 | ||
| 008 | 730109s1965 nyu b 00100 spa | ||
| 100 | 1 | 0 |
_aLevitt, Theodore _2Local _9125367 |
| 245 | 1 | 0 |
_aInnovaciones en marketing _bnuevas perspectivas de beneficios y expansión _cTheodore Levitt; traducido y revisado por: Alberto Fernández Arias. |
| 260 | 0 |
_aNew York _bMcGraw-Hill Book Company, Inc. _c1965 |
|
| 300 | _a267 p. | ||
| 490 | 0 |
_aMcGraw-Hill series in marketing and advertising _2Local _9133872 |
|
| 504 | _aIncludes bibliography and index. | ||
| 650 | 0 |
_aMarketing _2Local _9131165 |
|
| 999 |
_c130522 _d130522 |
||