000 00846nam a2200241Ia 4500
001 158413
003 BIBL
005 20160527182957.0
008 930826s1993 ilu 000 0 eng
010 _a 93197219
020 _z1557384487
040 _aDLC
_cDLC
049 _aevlg
100 1 0 _aMorgan, Carol M.
_2Local
_9138895
245 1 0 _aSegmenting the mature market
_bidentifying, targeting and reaching America's diverse, booming senior markets
_cCarol M. Morgan, Doran J. Levy.
260 _aChicago, Ill.
_bProbus Pub.
_cc1993.
300 _a363 p.
504 _aIncludes bibliographical references and index.
650 0 _aAged as consumers
_xUnited States.
_2Local
_949706
650 0 _aConsumer behavior
_zUnited States.
_2Local
_979972
650 0 _aMarketing
_zUnited States.
_2Local
_9131165
700 1 0 _aLevy, Doran.
_2Local
_9125390
999 _c128553
_d128553