| 000 | 00979nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | 158405 | ||
| 003 | BIBL | ||
| 005 | 20160527200947.0 | ||
| 008 | 900109s1990 ilua 00100 eng | ||
| 010 | _a 90030591 | ||
| 020 | _z1556233175 | ||
| 049 | _aevlg | ||
| 050 | 0 | 0 |
_aHF5415.126 _b.N48 1990 |
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 245 | 1 | 4 |
_aThe New direct marketing _bhow to implement a profit-driven database marketing strategy _cDavid Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.]. |
| 260 | 0 |
_aHomewood, Ill. _bDow Jones-Irwin _cc1990. |
|
| 300 |
_axix, 535 p. _bill. _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aDirect marketing _xData processing. _2Local _987237 |
|
| 650 | 0 |
_aDirect marketing _xStatistical methods. _2Local _987237 |
|
| 650 | 0 |
_aData base management _2Local _984076 |
|
| 650 | 0 |
_aData base marketing. _2Local _984077 |
|
| 700 | 1 | 0 |
_aBatra, Rajeev. _2Local _958634 |
| 710 | 2 | 0 |
_aDavid Shepard Associates. _2Local _984180 |
| 999 |
_c128545 _d128545 |
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