| 000 | 00917nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 158401 | ||
| 003 | BIBL | ||
| 005 | 20160527200947.0 | ||
| 008 | 920513s1992 ilu bf 001 0 eng | ||
| 010 | _a 92018858 | ||
| 020 |
_z0877572267 _c149.95 |
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| 049 | _aevlg | ||
| 050 | 0 | 0 |
_aHF5415.3 _b.B785 1992 |
| 082 | 0 | 0 |
_a658.8/3028 _220 |
| 100 | 1 | 0 |
_aBruner, Gordon C. _2Local _966219 |
| 245 | 1 | 0 |
_aMarketing scales handbook _ba compilation of multi-item measures _cGordon C. Bruner II, Paul J. Hensel. |
| 260 |
_aChicago, Ill., USA _bAmerican Marketing Association _cc1992. |
||
| 300 |
_axiii, 1315 p. _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 1306-1307) and indexes. | ||
| 650 | 0 |
_aMarketing research _xStatistical methods _xHandbooks, manuals, etc. _2Local _9131175 |
|
| 650 | 0 |
_aScaling Social sciences _xHandbooks, manuals, etc. _2Local _9165727 |
|
| 700 | 1 | 0 |
_aHensel, Paul J. _2Local _9109856 |
| 999 |
_c128541 _d128541 |
||