000 00904nam a2200265Ia 4500
001 158397
003 BIBL
005 20160527200945.0
008 930722s1993 nyu 001 0 eng
010 _a 93005979
020 _z0023518316
049 _aevlg
050 0 0 _aHF5415.2
_b.H34 1993
082 0 0 _a658.8/3
_220
100 1 0 _aHawkins, Del I.
_2Local
_9108947
245 1 0 _aEssentials of marketing research
_cDel I. Hawkins, Donald S. Tull.
260 _aNew York
_bMacmillan Publishing Co.
_c1993.
300 _ap. cm.
500 _aPortions of this book are taken from the authors' Marketing research, 6th ed., published in 1993.
500 _aIncludes indexes.
650 0 _aMarketing research
_2Local
_9131175
650 0 _aMarketing research
_xCase studies.
_2Local
_9131175
700 1 0 _aTull, Donald S.,
_2Local
_9181919
700 1 1 _aTull, Donald S.,
_tMarketing research.
_2Local
_9181919
999 _c128537
_d128537