000			01655nam a2200265Ia 4500
001			156121
003			BIBL
005			20160527200443.0
008			920629s1993 nyua 001 0 eng
010			_a 92023176
020			_z0070531315 (alk. paper) _c22.95
049			_aEVLG
050	0	0	_aHD30.28 _b.R634 1993
082	0	0	_a658.4/012 _220
100	1	0	_aRobert, Michel _2Local _9160331
245	1	0	_aStrategy pure and simple _bhow winning CEOs outthink their competition _cMichel Robert.
260			_aNew York _bMcGraw-Hill _cc1993.
300			_axii, 228 p. _bill. _c24 cm.
500			_aIncludes index.
505	0		_aFire, ready, aim : the best way to lose the game -- Coping with change -- The CEO's vision : the starting point of strategic thinking -- Determining the strategic heartbeat of the enterprise -- Determining the strategic capabilities of the business -- Articulating the business concept of the enterprise -- Corporate or business unit competition? -- Managing your competitor's strategy : the General Patton approach to competition -- Changing the rules of play -- The future of strategic success : market fragmentation versus market segmentation -- The dos and don'ts of strategic alliances -- CEOs talk about the strategic thinking process -- The logistics of the strategic thinking process -- Appendix: Is the stock market an obstacle to strategic decision making?
650		0	_aStrategic planning _zUnited States. _2Local _9174959
650		0	_aChief executive officers _xUnited States. _2Local _972524
650		0	_aSuccess in business _xUnited States. _2Local _9175661
650		0	_aCompetition, International _2Local _978977
999			_c126976 _d126976