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| 001 | 136809 | ||
| 003 | BIBL | ||
| 005 | 20160527193148.0 | ||
| 008 | 890602s1990 maua b 00010 eng | ||
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_aHF5415.135 _b.K47 1990 |
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_aKerin, Roger A. _2LEMB _942528 |
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_aStrategic marketing problems _bcases and comments _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a5th ed. | ||
| 260 | 0 |
_aBoston _bAllyn and Bacon _cc1990. |
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| 300 |
_axiii, 732 p. _bill. |
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| 504 | _aIncludes bibliographies. | ||
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_aMarketing _xDecision making _xCase studies. _2Local _9131165 |
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_aMarketing _xManagement _xCase studies. _2Local _9131165 |
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_aPeterson, Robert Allen _d1944- _2Local _9150251 |
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