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| 001 | 136271 | ||
| 003 | BIBL | ||
| 005 | 20160527193023.0 | ||
| 008 | 870804c19881988nju b 00110 eng | ||
| 010 | _a 87019346 //r88 | ||
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_aKleppner, Otto _2Local _9120753 |
| 245 | 1 | 0 | _aKleppner's advertising procedure. |
| 250 | _a10th ed. | ||
| 260 | 0 |
_aEnglewood Cliffs, N.J. _bPrentice Hall _c1988. |
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| 300 | _a686 p. | ||
| 490 | 4 |
_aThe Prentice Hall series in marketing _2Local _9178906 |
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| 500 | _aRev. ed. of: Otto Kleppner's advertising procedure. 9th ed. c1986. | ||
| 500 | _aIncludes glossary and index. | ||
| 650 | 0 |
_aAdvertising _2LEMB _947734 |
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_aRussell, Thomas _d1941- _2Local _9163367 |
| 700 | 1 | 0 |
_aLane, W. Ronald _d1940- _2Local _9122897 |
| 700 | 1 | 0 |
_aVerrill, Glenn. _2Local _9185204 |
| 740 | 0 | 1 | _aAdvertising procedure. |
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