000 00864nam a2200265Ia 4500
001 136205
003 BIBL
005 20160527193018.0
008 890824s1990 ilua b 00110 eng
010 _a 89035299
020 _a0256068658
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.M369 1990
082 0 0 _a658.8
_220
092 _a658.8
_bM123b
_b1990
100 1 0 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_2Local
_9133430
245 1 0 _aBasic marketing
_ba managerial approach
_cE. Jerome McCarthy, William D. Perreault.
250 _a10th ed.
260 0 _aHomewood, IL
_bIrwin
_cc1990.
300 _axviii, 734 p.
_bcol. ill.
490 0 _aIrvin series in marketing
_2Local
_9116110
504 _aIncludes bibliographical references (p. 678-701).
650 0 _aMarketing
_xManagement.
_2Local
_9131165
700 1 0 _aPerreault, William D.
_2Local
_9149871
999 _c114765
_d114765