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| 001 | 135771 | ||
| 003 | BIBL | ||
| 005 | 20160527192930.0 | ||
| 008 | 840829s1985 njua b 00110 eng | ||
| 010 | _a 84018038 | ||
| 020 | _a0135583624 | ||
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_aHF5415.13 _b.L75 1985 |
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| 100 | 1 | 0 |
_aLuck, David Johnston. _2Local _9128534 |
| 245 | 1 | 0 |
_aMarketing strategy and plans _cDavid J. Luck, O.C. Ferrell. |
| 250 | _a2nd ed. | ||
| 260 | 0 |
_aEnglewood Cliffs, N.J. _bPrentice-Hall _cc1985. |
|
| 300 |
_axvi, 591 p. _bill. |
||
| 500 | _aIncludes indexes. | ||
| 504 | _aBibliography: p. 570-577. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _2Local _9131165 |
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| 650 | 0 |
_aMarketing _zUnited States _xManagement _xCase studies. _2Local _9131165 |
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| 700 | 1 | 0 |
_aFerrell, O. C. _2Local _996014 |
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