000 01031nam a2200301Ia 4500
001 135028
003 BIBL
005 20160527192822.0
008 920619m1988 ck 000110 spa
010 _a 92000643
020 _a9580405889
041 0 _aspa
_heng
049 _aBUCG
050 0 0 _aHD9349
_b.S634 P46418
082 _a338.7
_bE61o
_bE
100 1 0 _aEnrico, Roger.
_2Local
_992199
245 1 3 _aLa guerra de las colas
_bvista por el presidente de la Pepsi
_cRoger Enrico and Jesse Kornbluth ; traducción por Jorge Cárdenas Nannetti.
260 0 _aBogotá
_bEditorial Norma
_c1988.
300 _aix, 361 p.
490 0 _aEmpresas y Empresarios
_2Local
_991785
500 _aTranslation of: The other guy blinked :how Pepsi won the cola wars.
500 _aIncludes index.
590 _dfeb/92
_e18.00
610 2 0 _aPepsi-Cola Company.
_2Local
_9149234
610 2 0 _aCoca-Cola Company
_2Local
_974627
650 0 _aSoft drink industry
_zUnited States.
_2Local
_9172151
700 1 0 _aKornbluth, Jesse.
_2Local
_9121295
999 _c113918
_d113918