000 00929nam a2200277Ia 4500
001 134618
003 BIBL
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008 920618m19861984ck a b 00011 spa
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049 _aBUCG
_b658.8
_bH465p
_b1986
_bE
_vv
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050 0 0 _aHF5415.15
_b.H4418 1984
092 _a658.8
_bH465p
_b1986
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100 1 0 _aHehman, Raymond D.
_2Local
_9109445
245 1 0 _aDesarrollo y ejecución de estrategias de mercadeo
_cRaymond D. ; translated by Hugo Alberto Coronado P.
250 _aEdición Economica
260 _aBogotá
_bEditorial Norma
_c1986.
300 _aix, 244 p.
_bill.
490 0 _aDesarrollo Gerencial
_2Local
_985974
500 _aTranslation of: Product management-marketing in a changing environment.
590 _dfeb/92
_e10.00
650 0 _aProduct management
_2Local
_9154120
650 0 _aMarketing
_2Local
_9131165
999 _c113592
_d113592