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_aHF5415.32 _b.M68 1990 |
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_aMowen, John C. _2Local _9139574 |
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_aConsumer behavior _cJohn C. Mowen. |
| 250 | _a2nd ed. | ||
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_aNew York _bMacmillan _aLondon _bCollier Macmillan _cc1990. |
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_axviii, 814 p., [16] p. of plates _bill. (some col.). |
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| 504 | _aIncludes bibliographies and indexes. | ||
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_aConsumers _zUnited States. _2Local _979988 |
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