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| 003 | BIBL | ||
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_aHF5415.32 _b.M68 1993 |
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_aMowen, John C. _2Local _9139574 |
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_aConsumer behavior _cJohn C. Mowen. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York _bMacmillan _aToronto _bMaxwell Macmillan Canada _cc1993. |
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| 300 | _axxii, 808 p. | ||
| 490 | 0 | 4 |
_aThe Macmillan series in marketing _2Local _9178753 |
| 504 | _aIncludes bibliographical references and indexes. | ||
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_dsept/92 _e59.98 |
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_aConsumer behavior _2Local _979972 |
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_aConsumers _zUnited States. _2Local _979988 |
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