000 00560nam a2200169Ia 4500
001 130658
003 BIBL
005 20160527191642.0
008 870409s1991 nyua b 00110 eng
100 1 0 _aCohen, William A.
_2Local
_974923
245 1 4 _aThe practice of marketing management
_banalysis, planning, and implementation
_cWilliam A. Cohen.
250 _a2. ed.
260 0 _aNew York
_bMacmillan
_c1991.
300 _axx, 693 p.
_bill.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
999 _c110269
_d110269