| 000 | 00703nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 130005 | ||
| 003 | BIBL | ||
| 005 | 20160527191441.0 | ||
| 008 | 790920s1993 mx a b 00110 spa | ||
| 020 | _a9688802859 | ||
| 049 | _aEVLG | ||
| 092 |
_a658.8 _bK87m7 _bE |
||
| 100 | 1 | 0 |
_aKotler, Philip, _2LEMB _93674 |
| 245 | 0 | 0 |
_aDirección de la mercadotecnia _banálisis, planificación, implementación y control _cPhillip Kotler ; traducción de Eugenia Rosete Solís. |
| 250 | _a7. ed. | ||
| 260 | 0 |
_aMéxico _bPrentice-Hall Hispanoamericana _c1993. |
|
| 300 |
_axxvi, 843 p. _bill. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 999 |
_c109703 _d109703 |
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