000 01163nam a2200325Ia 4500
001 129329
003 BIBL
005 20160527191121.0
008 920924s1993 maua b 001 0 eng
010 _a 92036862
020 _a0875843328 (acid-free paper)
_c29.95
035 _a(OCoLC)26800019
040 _aDLC
_cDLC
049 _aPUXA
050 0 0 _aHF5438.25
_b.S434 1993
082 0 0 _a658.8/343
_220
245 0 0 _aSeeking customers
_cedited, with an introduction by Benson P. Shapiro and John J. Sviokla.
260 _aBoston, MA
_bHarvard Business School Pub.
_cc1993.
300 _axviii, 343 p.
_bill
_c25 cm.
490 4 _aThe Harvard business review book series
_2Local
_9178581
500 _aArticles originally published in the Harvard business review.
500 _aCompanion volume to: Keeping customers.
504 _aIncludes bibliographical references and index.
650 0 _aSelling
_2Local
_9167771
650 0 _aConsumer satisfaction
_2Local
_979985
650 0 _aConsumers' preferences
_2Local
_979990
700 1 0 _aShapiro, Benson P.
_2Local
_9169291
700 1 0 _aSviokla, J. J.
_2Local
_9176195
730 0 1 _aHarvard business review.
999 _c109141
_d109141