000 00633nam a2200193Ia 4500
001 127042
003 BIBL
005 20160527190630.0
008 740607s1977 mx a b 00110 spa
082 _a658.8
100 1 0 _aWebster, Frederick E.
_2Local
_9187765
245 1 0 _aCurso de mercadotecnia
_cFrederick E. Webster ; traducción : Rafael Ortíz M.
260 0 _aMéxico
_bHarper & Row Latinoamericana
_cc1977.
300 _a338 p.
_billus.
500 _aTranslation of : Marketing for managers.
504 _aBibliography: p. [339]-342.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing
_2Local
_9131165
999 _c107001
_d107001