000 00831nam a2200241Ia 4500
001 126890
003 BIBL
005 20160527190613.0
008 710525s1971 njua bs 00010 eng
010 _a 74139412
020 _a0130326313
049 _aEVLG
050 0 _aHF5415
_b.M336
082 _a658.8/0072/2
100 1 0 _aMathews, H. Lee.
_2Local
_9132796
245 1 0 _aAnalysis and decision making
_bcases for marketing management
_c[by] H. Lee Mathews, Ira J. Dolich [and] David T. Wilson.
260 0 _a[Englewood Cliffs, N.J.
_bPrentice-Hall
_c1971]
300 _axii, 251 p.
_billus.
_c23 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xCase studies.
_2Local
_9131165
700 1 0 _aDolich, Ira J.
_ejoint author.
_2Local
_987836
700 1 0 _aWilson, David T.
_ejoint author.
_2Local
_9189543
999 _c106872
_d106872