000 00918nam a2200265Ia 4500
001 126852
003 BIBL
005 20160527190609.0
008 751014s1976 caua b 00110 eng
010 _a 75035760 //r84
020 _a0471191302
049 _aEVLG
050 0 _aHF5415.13
_b.D32
082 _a658.8
100 1 0 _aDalrymple, Douglas J.
_2Local
_983756
245 1 0 _aMarketing management
_btext and cases
_cDouglas J. Dalrymple, Leonard J. Parsons.
260 0 _aSanta Barbara [Calif.]
_bWiley
_cc1976.
300 _aix, 643 p.
_bill.
_c26 cm.
490 0 _aWiley/Hamilton series in marketing
_2Local
_9189130
500 _a"A Wiley/Hamilton publication"
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_2Local
_9131165
650 0 _aMarketing
_xManagement
_xCase studies.
_2Local
_9131165
700 1 0 _aParsons, Leonard J.
_ejoint author.
_2Local
_9147927
999 _c106836
_d106836