000 00584nam a2200205Ia 4500
001 125660
003 BIBL
005 20160527190338.0
008 690321s1969 nyua b 00110 eng
010 _a 69012168
049 _aevlg
050 0 _aHF5415
_b.E58
082 _a658.8
100 1 0 _aElling, Karl A.
_2Local
_991378
245 1 0 _aIntroduction to modern marketing
_ban applied approach
_c[by] Karl A. Elling.
260 0 _aNew York
_bMacmillan
_c[1969]
300 _axiv, 431 p.
_billus.
_c24 cm.
504 _aBibliographical footnotes.
650 0 _aMarketing
_2Local
_9131165
999 _c105755
_d105755