000 00916nam a2200289Ia 4500
001 125107
003 BIBL
005 20160527190230.0
008 921009s1993 nyu b 000 0 eng
010 _a 92038991
020 _a0079115772
040 _aDLC
_cDLC
049 _aevlg
050 0 0 _aHF5415
_b.M29747 1993
082 0 0 _a658.8
_220
245 0 0 _aMarketing challenges
_bcases and exercises
_c[edited by] Christopher H. Lovelock, Charles B. Weinberg.
250 _a3rd. ed.
260 _aNew York
_bMcGraw-Hill
_cc1993.
263 _a9301
300 _ap. cm.
490 0 _aMcGraw-Hill series in marketing
_2Local
_9133871
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xCase studies.
_2Local
_9131165
650 0 _aMarketing
_xProblems, exercises, etc.
_2Local
_9131165
700 1 0 _aLovelock, Christopher H.
_2LEMB
_942756
700 1 0 _aWeinberg, Charles B.
_2Local
_9187902
999 _c105226
_d105226