| 000 | 00810nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 125105 | ||
| 003 | BIBL | ||
| 005 | 20160527190230.0 | ||
| 008 | 920804s1993 ohuab b 001 0 eng | ||
| 010 | _a 92030230 | ||
| 020 | _a0538817143 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 049 | _aevlg | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S437 1993 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aSemenik, Richard J. _2Local _9167843 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing _ba global perspective _cRichard J. Semenik, Gary J. Bamossy. |
| 260 |
_aCincinnati, Ohio _bCollege Division, South-Western Pub. Co. _cc1993. |
||
| 300 |
_axxii, 627 p. _bill., maps (some col.) _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _2Local _9131165 |
|
| 700 | 1 | 0 |
_aBamossy, Gary J. _d1949- _2Local _957375 |
| 999 |
_c105224 _d105224 |
||