000 01173nam a2200325Ia 4500
001 120782
003 BIBL
005 20160527185247.0
008 880427s1989 njua b 001 0 eng
010 _a 88015137
020 _a0133572609
035 _a(OCoLC)17983784
040 _aDLC
_cDLC
_dFPT
049 _aPUXA
050 0 _aHF1009.5
_b.K39 1989
082 0 _a658.8/48
_219
100 1 _aKeegan, Warren J.
_2Local
_9119528
245 1 0 _aGlobal marketing management
_cWarren J. Keegan.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J.
_bPrentice Hall
_cc1989.
300 _axvi, 783 p.
_bill.
_c25 cm.
490 4 _aThe Prentice Hall series in marketing
_2Local
_9178906
500 _aRev. ed. of: Multinational marketing management. 3rd ed. c1984.
504 _aIncludes bibliographies and indexes.
650 7 _aMarchés d'exportation
_2ram
_2Local
_9130790
650 0 _aExport Marketing
_xManagement
_xCase studies.
_2LEMB
_942537
650 0 _aExport Marketing
_xManagement.
_2LEMB
_942537
650 7 _aMarchés d'exportation
_xCas, études de.
_2ram
_2Local
_9130790
700 1 1 _aKeegan, Warren J.
_tMultinational marketing management.
_2Local
_9119528
999 _c101181
_d101181