The Dartnell marketing manager's handbook Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors.
Detalles de publicación: Chicago, IL Dartnell Corp. 1994.Edición: 3rd edDescripción: xxii, 1432 p. ill. 23 cmISBN:- 0850132037
- 658.8 20
- HF5415.13 .D33 1994
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.13 .D33 1994 (Navegar estantería(Abre debajo)) | Disponible | 50000001813137 |
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DARTNELL'S MARKETING MANAGER'S HANDBOOK, 3RD EDITION features material from more than 100 marketing experts. More than 70 chapters cover every key aspect of marketing, including chapters on quality, the marketing of services, ethics, global marketing, & database marketing. Chapter topics include: obtaining mmarketing research, or competitor intelligence, predicting market response; determining a marketing strategy; avoiding product cannibalism; marketing to consumers, business-to-business, or retail markets; non-profits; developing an effective customer service strategy; achieving brand dominance through customer learning; and more. This indispensable handbook is brimming with such valuable information on every aspect of marketing, you'll come to think of it as a practical encyclopedia of marketing.
Title on spine: Marketing manager's handbook.
Includes bibliographical references and index.