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Following the success of the national bestseller How To Become CEO, Fox lays down the rules on landing a dream job. Easy to read with inspiring advice, this book claims success with rules such as looking like a player, don't ask for directions, make a big splash and keeping mum in most interviews.

Tabla de contenidos provista por Syndetics

• Introduction(p. 1)
• I Don't Send a Resume(p. 5)
• II Why Resumes Don't Sell(p. 8)
• III The Job-getting Blueprint(p. 12)
• IV Skip the Personnel Department(p. 14)
• V The Job Seeker's Marketing Mix(p. 18)
• VI The Job Seeker's Glossary(p. 22)
• VII You Are a Box of Cereal(p. 25)
• VIII Always Dollarize Yourself(p. 28)
• IX Draw a Forty-mile Circle(p. 33)
• X How to Research a Target Company(p. 36)
• XI Look Where They Ain't(p. 41)
• XII Write an Impact Letter(p. 47)
• XIII Write Boomerang Letters(p. 54)
• XIV Send a Resu-letter(p. 60)
• XV Be a Fish out of Water(p. 64)
• XVI Don't Play Resume Roulette(p. 67)
• XVII Nontraditional Clues for Writing a Resume(p. 71)
• XVIII No One Cares about Your Job Objective(p. 77)
• XIX Don't Play What's My Line?(p. 81)
• XX The Job Interview Is a Sales Call(p. 85)
• XXI Answer the Question, Why Should This Company Hire Me?(p. 89)
• XXII Always Have a Sales Call/Job Interview Objective(p. 92)
• XXIII Precall Plan Every Job Interview(p. 95)
• XXIV Job Interview Precall Planner(p. 99)
• XXV No One Cares What You Like(p. 105)
• XXVI Great First Interview Questions(p. 107)
• XXVII Don't Talk in an Interview(p. 111)
• XXVIII Handling Interviewer Concerns(p. 115)
• XXIX Show Something on Every Interview(p. 120)
• XXX Ask to Do a Demonstration(p. 123)
• XXXI Don't Order Linguini with Marinara Sauce(p. 128)
• XXXII Look Like a Ballplayer(p. 132)
• XXXIII Make Them Feel Good(p. 135)
• XXXIV Flatter and Wow Them with Your Interest(p. 138)
• XXXV How to Play Parlor Games(p. 141)
• XXXVI Always Ask for the Order(p. 145)
• XXXVII Always Send a Thank-you Note(p. 150)
• XXXVIII Get Five Points Every Day(p. 153)
• XXXIX Keep a Daily Job-hunting To-do List(p. 155)
• XL The Job Seeker's Workday(p. 158)
• XLI Never Panic(p. 160)
• XLII Don't Ask for Directions(p. 163)
• XLIII "I" Is a Bad Word(p. 166)
• XLIV "Wind Me Up at Harvard!"(p. 168)

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Publishers Weekly Review

The old rulesÄsuch as relying on classified ads and just one resumeÄno longer work, according to marketing consultant Fox (How to Become a Rainmaker). Instead, people must target companies and connect with executives, not HR staff, he says. Fox discourages readers from endlessly submitting resumes, since the best results come from contacts and new leads. While his advice is familiar, he offers enough new strategies to make this book worthwhile. Agent, Doris S. Michaels. (May) (c) Copyright PWxyz, LLC. All rights reserved