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Strategic newspaper management Conrad C. Fink.
Detalles de publicación: Carbondale Southern Illinois University Press c1988.Descripción: xv, 398 p. ill. 25 cmISBN:- 0809313332
- 070.5/068 19
- PN4734 .F54 1988
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 070.5068 F499s (Navegar estantería(Abre debajo)) | Disponible | 80000001733347 |
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Descripciones mejoradas de Syndetics:
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.
The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology--in, simply, the professionalism of management at all levels."
Includes bibliographies and indexes.
Tabla de contenidos provista por Syndetics
- Preface
- I The Foundation
- 1 Understanding Your Industry
- 2 Understanding Your Market
- 3 Understanding Your Competitors
- II You, Leadership, and Planning
- 4 Leadership: Influencing Others to Achieve
- 5 The Plan
- IIYour Operating Responsibilities
- 6 The Human Element
- 7 News
- 8 Circulation
- 9 Advertising
- 10 Image and Promotion
- 11 Production and the New Technology
- IV Extra dimensions
- 12 The Law and You
- 13 Public Trust and Manager Ethics
- V You And The Weekly Newspaper
- 14 The New Weekly Newspaper
Notas de autor provistas por Syndetics
Conrad Fink , Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.