Descripciones mejoradas de Syndetics:

Library leaders have long needed a book that would speak directly to the question, How do I raise money for my library? Becoming a Fundraiser is written specifically for librarians who lack training or experience but who need or want to become successful fundraisers. In direct and personal terms the authors tell readers how fundraising really works, guiding them, for example, step-by-step through the process of soliciting major gifts.

Tabla de contenidos provista por Syndetics

• Figures(p. iv)
• Foreword(p. v)
• Preface(p. ix)
• Introduction(p. 1)
• 1 Fundraising and You: A Personal Feasibility Study(p. 8)
• 2 Basic Concepts: The Art and Science of Fundraising(p. 21)
• 3 Building a Team: Development Staffing for Libraries(p. 38)
• 4 Planning to Raise Funds: Understanding, Initiating, and Evaluating Your Development Program(p. 53)
• 5 Getting to Yes: The Major-Gifts Process(p. 66)
• 6 Fundraising with Friends Groups: The Role of Friends in Development(p. 77)
• 7 Black Holes or Black Ties?: How to Make Your Events Worth the Trouble(p. 91)
• 8 Making It Personal: Demystifying Fundraising from Foundations, Corporations, and Planned-Giving Prospects(p. 105)
• 9 Enhancing Your Image: Communicating Strategically about Your Library(p. 115)
• 10 Thoughts on the Future of Library Development(p. 126)
• Recommended Reading(p. 129)
• Index(p. 131)
• Figures
• 1 Prospect development cycle(p. 23)
• 2 Donor prospect target(p. 28)
• 3 Finding your niche(p. 54)

Notas de autor provistas por Syndetics