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For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

Tabla de contenidos provista por Syndetics

• Preface(p. xix)
• Chapter 1 A Framework for Entrepreneurship(p. 1)
• Entrepreneurship and Your Future(p. 2)
• What Is Entrepreneurship?(p. 5)
• Where Is Entrepreneurship?(p. 7)
• The New Entrepreneur(p. 9)
• Dimensions of Entrepreneurship(p. 10)
• Organization of the Book(p. 18)
• A Final Word(p. 20)
• Chapter 2 Resources and Capabilities(p. 24)
• Identifying Attributes of Strategic Resources(p. 26)
• Resource Types(p. 32)
• A Psychological Approach(p. 38)
• A Sociological Approach(p. 41)
• Chapter 3 The Environment for Entrepreneurship(p. 50)
• Schematic of the New Venture's Environment(p. 51)
• Processes of Business Environment Analysis(p. 53)
• Political and Governmental Analysis(p. 55)
• Macroeconomic Analysis(p. 61)
• Technological Analysis(p. 62)
• Sociodemographic Analysis(p. 63)
• Ecological Analysis(p. 66)
• Sources of Opportunity(p. 67)
• Competitive Analysis(p. 70)
• Industry Analysis(p. 71)
• Buyer Power(p. 72)
• Supplier Power(p. 75)
• The Threat of Substitutes(p. 76)
• Entry Barriers(p. 76)
• Rivalry Between Firms(p. 79)
• Competitor Analysis(p. 80)
• Chapter 4 Entrepreneurial Strategies(p. 89)
• Entrepreneurship and Strategy(p. 90)
• Entry wedges(p. 92)
• Resource-Based Strategies(p. 100)
• Isolating Mechanisms and First-Mover Advantage(p. 101)
• Strategy and Industry Environments(p. 106)
• Evaluating Strategy and Entrepreneurial Opportunities(p. 118)
• Chapter 5 The Business Plan(p. 126)
• Why Write a Business Plan?(p. 127)
• Elements of the Business Plan(p. 130)
• Critiquing the Plan: Questions Likely to Be Asked(p. 146)
• Format and Presentation(p. 149)
• Appendix 5A The Del Cano, Inc., Business Plan(p. 154)
• Chapter 6 The E-Entrepreneur(p. 177)
• Where Are the E-Entrepreneurs?(p. 179)
• Who Are the E-Entrepreneurs?(p. 183)
• Winners and Losers(p. 189)
• The Resource-Based View and E-Entrepreneurship(p. 191)
• Information Rules(p. 196)
• Business Models and Strategies(p. 204)
• What Have We Learned?(p. 213)
• Chapter 7 Foundations of New Venture Finance(p. 218)
• Determining Financial Needs(p. 219)
• Sources of Financing(p. 227)
• New Venture Valuation(p. 240)
• Appendix 7A The Initial Public Offering (IPO) Process(p. 250)
• Chapter 8 Securing Investors and Structuring the Deal(p. 253)
• Approaching Investors(p. 255)
• Structuring the Deal(p. 264)
• Legal and Tax Issues(p. 274)
• Appendix 8A Investment Agreement Outline(p. 289)
• Appendix 8B Negotiable Terms to a Financial Agreement(p. 290)
• Chapter 9 Creating the Organization(p. 293)
• The Top Management Team(p. 295)
• Building an Enduring Organization(p. 306)
• The Organization's Boundaries(p. 312)
• Entrepreneurial Performance: The Balanced Scorecard(p. 316)
• The Entrepreneurial Workplace(p. 320)
• Most Successful Human Resource Practices(p. 325)
• Chapter 10 Corporate Venturing, Networking, and Franchising(p. 331)
• Intrapreneurship(p. 332)
• Networking and Alliances(p. 342)
• The Franchising Alternative(p. 352)
• Case 1 Blitz(p. 364)
• Background and Purpose(p. 365)
• Objectives(p. 366)
• Market Analysis(p. 367)
• Development and Production(p. 370)
• Marketing(p. 371)
• Financial Plans(p. 375)
• Management and Organization(p. 376)
• Ownership(p. 377)
• Critical Risks and Contingencies(p. 380)
• Summary and Conclusions(p. 381)
• Scheduling and Milestones(p. 381)
• Case 2 Tellme Networks: Dial Tone 2.0?(p. 394)
• Company Background: "Netscapees"(p. 394)
• "Tellme More"(p. 395)
• Development of Tellme(p. 395)
• Overview of the Voice Portal Market(p. 396)
• Competition(p. 396)
• Tellme Alliances(p. 397)
• The Future of Tellme(p. 397)
• Case 3 Stamps.com: Bringing Electronic Postage Online(p. 406)
• Introduction(p. 406)
• What Is Online Postage?(p. 406)
• Who Is Stamps.com?(p. 407)
• Industry Overview(p. 407)
• Drawing the Battle Lines(p. 408)
• Waging the War(p. 410)
• Winning the Standards War(p. 411)
• Recognizing Stamps.com's Weaknesses(p. 412)
• The Next Front(p. 413)
• Case 4 Rubio's: Home of the Fish Taco (A)(p. 420)
• History(p. 420)
• The Fast-Food Industry(p. 420)
• The Rubio's Concept(p. 426)
• A Look to the Future(p. 429)
• Case 5 Rubio's: Home of the Fish Taco (B)(p. 435)
• The Restaurant Industry(p. 435)
• The Rubio's Concept(p. 440)
• A Look to the Future(p. 443)
• Case 6 Suzy's Zoo(p. 456)
• Introduction(p. 456)
• History(p. 456)
• The Greeting Card Industry(p. 457)
• Suzy's Zoo Today(p. 458)
• The Future(p. 460)
• Case 7 TiVo: Television the Way You Want It(p. 465)
• A Revolution in the Television Industry(p. 465)
• TiVo Inc.(p. 466)
• The Competition(p. 469)
• Standards in the Industry(p. 471)
• An Uncertain Future(p. 471)
• Case 8 LiveREADS: Valuing an E-Book Start-Up(p. 478)
• Reading and a New Frontier(p. 478)
• Once Upon a Time, There Was LiveREADS...(p. 478)
• Let's Make a Deal(p. 479)
• Making the Leap(p. 480)
• The Burgeoning E-Book Market(p. 481)
• Competing and Distributors Formats, Publishers(p. 482)
• Selling Out? Acquisition Becomes an Option(p. 483)
• Getting Money "the VC Way"(p. 484)
• Case 9 Windsor Industries, Inc.(p. 489)
• Problem Identification(p. 489)
• The Products(p. 489)
• Current Markets(p. 490)
• Profit Potential and Resource Requirements(p. 490)
• The Industry(p. 491)
• Economics of the Business(p. 493)
• Marketing Plan(p. 494)
• Manufacturing and Operations Plan(p. 495)
• Strategy and Plans(p. 496)
• Legal Issues(p. 496)
• Organization and Key Management Personnel(p. 496)
• Critical Risks, Problems, and Assumptions(p. 497)
• The Financial Plan(p. 497)
• Case 10 Sony PlayStation 2: Trojan Horse in the Living Room?(p. 499)
• Sony Company Overview(p. 500)
• Recent Sony Initiatives(p. 501)
• Gaming Industry Trends(p. 501)
• Trojan Horse: Capturing Convergence(p. 503)
• Kutaragi's Next Steps(p. 505)
• Notes(p. 511)
• Name Index(p. 529)
• Subject Index(p. 535)

Notas de autor provistas por Syndetics

Marc J. Dollinger is the Glaubinger Professor of Business Administration in the Management Department at the Kelley School of Business, Indiana University.