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Marketing today's fashion Carol Stewart Mueller, Eleanor Lewit Smiley.
Detalles de publicación: Englewood Cliffs, N.J. Prentice Hall Education, Career & Technology c1995.Edición: 3rd edDescripción: xiv, 402 p., [8] p. of plates ill. (some col.) 25 cmISBN:- 0130430013
- 687/.068/8 20
- TT497 .D46 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 687.068 M946m3 (Navegar estantería(Abre debajo)) | Disponible | 80000001731812 |
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Descripciones mejoradas de Syndetics:
This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.
Rev. ed. of: Marketing today's fashion / Helena de Paola. 2nd ed. 1986.
Includes bibliographical references (p. 388-389) and index.
Tabla de contenidos provista por Syndetics
- I Understanding Today's Fashion
- 1 The Meaning of Fashion
- 2 The Why and How of Fashion
- 3 Researching the Fashion Consumer
- II World-Wide Influences on Today's Fashion
- 4 Origins of Modern Fashion
- 5 European Design Centers
- 6 Other Foreign Producers Import Buying Sourcing
- III Marketing Today's Fashion in The United States
- 7 The Birth of the American Fashion Industry
- 8 American Design
- 9 The Role of the Primary Markets
- IV Today's Fashion Industries
- 10 Creating and Marketing Women's Apparel
- 11 Creating and Marketing Men's Apparel
- 12 Creating and Marketing Children's Apparel
- 13 Creating and Marketing Fashion Accessories
- V Merchandising Today's Fashion
- 14 Fashion Retailers
- 15 Ancillary Merchandising Operations Promoting Fashion