Descripciones mejoradas de Syndetics:

""When you combine solid business expertise with insight, you get Crandall's practical guide to marketing." - Michael Phillips, "Marketing Without Advertising

Tabla de contenidos provista por Syndetics

• Preface(p. xiii)
• Chapter 1 Marketing for Real People: If You're Proud of What You Do, You Can Market Easily and Effectively(p. 1)
• Chapter 2 What You Can Do Today: "One-Minute Marketing" for the Impatient(p. 27)
• Chapter 3 Your "Mini-MBA" in Marketing: Don't Be Bothered by Technicalities(p. 39)
• Chapter 4 Advertising: You Pays Your Money and You Takes Your Chances!(p. 63)
• Chapter 5 Writing Your Way to Clients: Brochures, Sales Letters, and More(p. 89)
• Chapter 6 How to Like Personal Selling: Turning Selling from Sleazy to Satisfying(p. 115)
• Chapter 7 Free Publicity: How to Exploit the Media for Fun and Profit(p. 143)
• Chapter 8 Networking: Build Relationships for More Clients(p. 173)
• Chapter 9 Using the Telephone and Fax: Reach Out and Involve Someone(p. 199)
• Chapter 10 Keep in Touch: Publish a Newsletter or E-zine(p. 213)
• Chapter 11 Giving Talks, Workshops, and Seminars: How to Open Your Mouth and Not Shoot Yourself in the Foot!(p. 229)
• Chapter 12 Online Marketing: Integrated Marketing in Action(p. 243)
• Chapter 13 Customer Service: Where the Real Gold Is Buried(p. 261)
• Chapter 14 Referrals and Word-of-Mouth Marketing(p. 283)
• Chapter 15 Your Marketing Action Plan: Implementing Your Success(p. 301)
• Chapter 16 Things You Can Do Now: An Expanded Action Agenda(p. 323)
• Appendix(p. 331)
• References(p. 373)
• Index(p. 375)

Notas de autor provistas por Syndetics

Rick Crandall, Ph.D., is a popular speaker, consultant, and author. He has written numerous books on marketing, including 1001 Ways to Market Your Services: Even If You Hate to Sell.